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姓 名：蔡秉恒
職 稱：副教授
最高學歷：元智大學資訊管理學系博士
電子信箱：Jeffreytsai@mail.chihlee.edu.tw
校內分機：1439
研究室位置：綜合教學大樓4F研究室2
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主要經歷
現任致理科技大學財務金融系副教授
財團法人資訊工業策進會正工程師
中正大學博士後
元智、真理大學兼任講師
著作
- Li, Y. R., Lin, Y. C., Tsai, P. H., & Wang, Y. Y. (2015). Traveller-generated contents for destination image formation: mainland China travellers to Taiwan as a case study. Journal of Travel & Tourism Marketing, 32(5), 518-533. (2016 Impact Factor: 1.453)
- Lin, Y. C., Tsai, P. H., & Ha, N. H. (2014). IT enabled service delivery innovation from quality perspective. Multidisciplinary Journal for Education, Social and Technological Sciences, 1(1), 17-52.
- Yao Chin Lin, Nhu-Hang Ha, Ping-Heng Tsai, (2013). Application of web 2.0 technologies in Vietnam tourist companies to using the diffusion of innovations theory. Journal of Science and Technology 6(67).
- Yao Chin Lin & Ping Heng Tsai (2009). The Impact of Global Logistics Integration System on Localization Service and Business Competitive Advantage. European Business Review, 21(5), 418-437.
教師學術專長與研究領域
文字探勘、機器學習、社群分析、程式設計